It’s like business school, but way more fun!

Are you ready to go ALL IN + launch your dream online fitness coaching biz with ease? Pull up a chair.

$50k a year, trapped inside of a cubicle?

Hard pass.

Maybe you’re there right now, at your desk on your 30-minute lunch break, scrolling through Instagram, taking a peek at your coach crush’s page. They look SO happy, following their dreams, changing lives + making bank while doing it. 

Deep down, you know that YOU are meant for more, too.

You can see it now.... 

*stares off into distance*

You wake up, ready to crush your day.

You’ve got coffee, the sun is peeking through the window and you’ve set the vibe with a [fall] candle (maybe just me). 

From the comfort of your home (pants optional), you’re changing HUNDREDS of lives with your expertise.

*snaps back to reality*

This is the Sign You've been Waiting for

You’re ready to walk so you can build the life you’ve always wanted, full of financial freedom
(heck, ALL of the freedom). 



Yeah, it’s going to take hard work, but you’re beyond ready to go ALL IN.

LET'S GET STARTED

GET STARTED

They did it, and you can too!

I won't lie to you....

Between knowing where to start, or how to make time for it all, you’re overwhelmed. 

Bottom line:

This shit is tough.

you want to change lives, fill your roster and live life on your terms, but you’re lacking proven strategy, confidence and the chops it takes to make it happen.

You’re not an ~influencer~ and you feel like building a business on Instagram is a lost cause.

And those annoying thoughts keep creeping in like, “what will my family think” and “what if I fail?” 

Maybe you’ve been going at this whole online fitness coaching thing for a bit and it’s like *crickets* in your application. 

Whether you’re working a full-time job, in school or balancing a family (maybe a combo), you feel defeated, drained and lost. 

But imagine if...

✔️ You had a blueprint with proven strategy to start your biz so you can FINALLY turn in your 2 weeks notice 


✔️ You made money doing what you loved with ultimate freedom so that you can take vacations when you please (and make money from anywhere) 


✔️ You had an expert in your corner (hi) who’s been where you are, guiding you EVERY step of the way so you feel supported and confident in your decisions


✔️ You knew exactly how to attract your ideal client -- and now your call calendar is jam-packed with people eager to hire YOU


✔️ You felt 100% confident in your messaging, pitching (never “salesy”) and camera presence so you can sink sales with ease. 

You don't want to just 'get by' in life.

You want to make an impact.

Let's call a spade a spade:

there are tons of online coaches. But here's the thing: it's not competitive. It's just saturated.

Fitness Coach Academy is the ultimate high-caliber, high-vibe mentorship for the coach who's ready to build a unique brand and secure a clear path to $5k months and beyond.

The second you jump in, you'll have all the answers on lock to build your dream online coaching business.

Here's how it works:

Through 14 modules, we will cover everything you need to know to launch + scale your coaching biz so you can work with a roster full of your dream clients + hit consistent $5k months. 

 

You’ll get tons of support from me (no bots or ~support coaches~) as you crush it doing what you love. 

 

Shy away from the real talk? No way. We talk money, hardship and mindset, too!

 

This is an intimate experience, and I want to make sure we vibe.

 

Fill out this application, and if you’re a perfect fit, I'll be in touch

Meet Some of Our Students

Breakthrough mental barriers + imposter syndrome

Create scroll-stopping content

Pitch like a pro
(on cam, too!)

Identify + attract your ideal client

Build a sustainable business model

You'll get the tools you need to...

the Academy

HERE’S EVERYTHING YOU’LL GET
INSIDE OF THE FITNESS COACH ACADEMY

In-depth training where you’ll get my exact blueprint to running your dream biz, including attracting your dream client, honing in on your niche and all the legal stuff, too. Plus, how to sell without being “salesy” + what to charge. We’ll break down the EXACT steps for making it all happen without overwhelm. Can’t make it live? They’ll be uploaded for review + self-paced learning.

* Full curriculum below

11 MODULES

[$4497 VALUE]

alongside taeler you account manager will answers all of your questions M-F in a slack channel so you feel totally supported as you scale your business. Questions always come up, and we make sure you're taken care of.

a dedicated account manager

[$1997 VALUE]

Get even more support from Taeler and ask your burning questions to get her eyes personally on your biz with private Zoom calls. Entrepreneurship can get lonely, but we’re in your corner every step of the way.

8 LIVE OFFICE HOURS PER MONTH

[$2197 VALUE]

Eight modules breaking down everything you need to know to be completely financially literate and bulletproof in the beginning of your entrepreneurial journey. Learn how to save on taxes, turn your revenue into profit and track KPI's in your business.

PAY-IN-FULL BONUS: 
Fit-Pro Financial Blueprint from FITCFO

[$997 VALUE]

ACCESS TO THE ADVANCED TRAINING VAULT

It's time to break through mindset blocks and give you the skills to soar confidently. This training legit makes people cry - it's that good.

EMOTIONAL INTELLIGENCE COACHING with Topsie Vandenbosch

[$850 VALUE]

We break down how to legally protect yourself from frustrated clients (trust me, it will happen.)

CONTRACT TEMPLATES & LEGAL TRAINING with Attorney Taylor Tieman

[$397 VALUE]

THESE BONUSES:

Steal my exact templates for sales calls, DM'ing and selling on your Instagram stories. Plus, I've added some money mindset journal prompts so you can step into abundance. 

7-FIGURE SALES STRATEGIES

Fitness Coach Academy will always be *the* ultimate resource for building your online business. With that being said, I'm always updating, refining and giving you exactly what you need to soar.

ONE YEAR ACCESS TO THE ACADEMY PORTAL

THAT'S WELL OVER $15,000 IN VALUE, BUT YOU'LL RECEIVE IT ALL FOR WAY LESS (LIKE, ONE THIRD OF THAT)

APPLY NOW

THAT'S WELL OVER $15,000 IN VALUE, BUT YOU'LL RECEIVE IT ALL FOR WAY LESS (LIKE, ONE THIRD OF THAT)

APPLY NOW

Risk Free
Guarantee

WE WORK WITH YOU for an additional 30 days if you don't make back your investment -- BECAUSE I’M THAT CONFIDENT MY METHODS WORK.

FITNESS COACH ACADEMY IS RECOGNIZED BY THE ATHLETICS AND FITNESS ASSOCIATION OF AMERICA AND NATIONAL ACADEMY OF SPORTS MEDICINE AS AN APPROVED CONTINUING EDUCATION PROVIDER. 

NASM & AFAA Approved Provider: PRO - 014161
1.8 NASM CEUs - 15 AFAA CEUs

the Academy

Module 1: Create your signature offer 

Design your online offer and market to your ideal client.

  • Create your high-ticket offer and design it for scale and maximum impact 
  • Build a hybrid offer to transition from personal training to an online business
  • Set your prices where they should be to land your dream client
  • Identify your ideal client so you know exactly who to target
  • Develop your signature framework and learn how to get your first (or next) client this week
  • Learn the basics of the DM process (in-depth sales training comes later in FCA)

Module 2: DM Strategy

Learn hacks on where to find your dream clients, build your pool of applicants and create an abundance of leads who can’t wait to hire you. 

  • Sell in the DMs and take strangers from cold to close 
  • Source on both Instagram and Facebook 
  • Learn how to source, nurture and stay out of the friend zone 
  • Track your leads in AirTable using Taeler’s lead tracker so you’re always clear on your sales pipeline

Module 3: Sales Psych and Mastering the Call 

Learn how to master the art of selling without feeling “salesy” so that you can show up + sell with ease. 

  • Get inside the psyche of your customers by understanding sales psychology 
  • Learn Taeler’s 3-step framework for sales calls 
  • Understand buyer types and how to sell to them 
  • Prequalify and overcome objections before (and on) the sales call 
  • Learn the difference between features and benefits in your offer and how to articulate those to close the deal 

Module 4: Create a Content Strategy

Dial in your marketing strategies from a macro and micro approach to get conversions and stand out in a saturated market. 

  • Create a 30-day content strategy 
  • Learn how to write the perfect caption and become a storyteller that gets prospects thinking, “are they in my head?” 
  • Learn the three types of content guaranteed to get you conversions 
  • BONUS: 30-day done-for-you content calendar and templates 

Module 5: Lead Magnets, Email Marketing and Content Conversion

It’s time to build your first organic funnel, dial in your voice and speed up conversions. 

  • Create a lead magnet that gets people to move 
  • Learn how to build and automate email sequences 
  • BONUS: 50+ email templates for you to use immediately 
  • Find the balance between business and your personality 
  • Audit your content and learn our daily, weekly and monthly KPI tracking formula 
  • Overcome awkwardness so that you can build an online community of go-getters, eager to purchase YOUR offers 
  • Learn game-changing engagement strategies to generate more leads, traffic and follows
  • Speak in a way that attracts your dream client (and learn what not to say) to create binge-worthy stories 

Module 6: streamlining & automating your flow

Every client should experience a one-of-a-kind experience with seamless flow and professionalism. No more texting to set up calls, chasing failed payments or no-show calls after this lesson. We are setting you up with an all-in-one CRM system, Kaboodle, that serves as both your backend platform and client app. 

  • Create a systematized and automated onboarding system that wows your clients 
  • Set up backend systems to streamline operations (and we’ll show you how if you’re not tech-savvy) 
  • Learn how to create and build SOPs (standard operating procedures) 

module 7:  maximize efficiency

Instead of doing 4,938 different things each day, I’ll show you how to build a calendar that matches your goals to keep you on-task and efficient, not drained and exhausted.

  • Learn how to audit your current workflow to identify where your time goes and find ways to eliminate unnecessary tasks.
  • Enhance your productivity by batching your days so that you can focus on one task at a time without distractions.
  • Learn how to set and communicate clear boundaries with your clients to protect your time and energy while maintaining excellent service.


module 8:  self leadership

Being an entrepreneur is hard, I’m not going to lie to you. It’s easy to fall into self-doubt, but after this lesson, you’ll embody the CEO mindset, which will give you the confidence to build your empire. 

  • Overcome imposter syndrome to show up like the badass you are every day (even the bad ones) 
  • Learn how to manage stress as a new biz owner to avoid burnout + keep yourself feeling fresh and well-rested. 

module 9: client delivery & retention

The average retention rate for a client working with an online fitness coach is nine months. We want to not only reach that but surpass it. In this module, you’ll learn how to: 

  • keep your clients motivated and break through plateaus 
  • handle the “I think I need to stop after this month” convo
  • get feedback that actually helps you (without constantly wondering if you’re doing a good job) 
  • keep clients on your roster for 2-3 years like me (talk about stable income, right?)

module 10: goal setting for business growth

You can't grow what you don't measure. 

  • keep your clients motivated and break through plateaus 
  • handle the “I think I need to stop after this month” convo
  • get feedback that actually helps you (without constantly wondering if you’re doing a good job) 
  • keep clients on your roster for 2-3 years like me (talk about stable income, right?)

module 11: 6-Figure Foundation and Upcoming Challenges 

Learn how to build a 6-figure foundation, what obstacles you'll face and an overview of what it looks like to scale to 7-figures. Learn: 
  • How to audit your business scalability to find gaps in your processes
  • What is required to build a 6 and 7-figure business to prepare you ahead of time
  • Common obstacles when going full-time in your coaching business and how to troubleshoot
  • How to keep continued support after your time in FCA ends

I've helped 33 Coaches and counting, hit their first $100k.

This investment is where it all starts.

APPLY NOW

I've helped 33 Coaches and counting, hit their first $100k.

This investment is where it all starts.

APPLY NOW

Meet Some of Our Students

When you join Fitness Coach Academy,

WE’LL GIVE YOU ALL THE ANSWERS YOU’VE BEEN TIRELESSLY GOOGLING SO YOU CAN SCALE YOUR ONLINE BUSINESS.

After making her first $250k in her very first year as an online coach, people started to ask questions. Taking that exact formula, she created FCA to take the guesswork out of building an online business - and hundreds of coaches are killing it!

NOT ONLY HAS TAELER BUILT A 7-FIGURE BUSINESS WITH ZERO ADS, BUT SHE’S HELPED HUNDREDS OF COACHES CREATE FINANCIAL FREEDOM, TOO.

⚡️ Landing their first 3 clients in 3 hours
⚡️ Selling in the DMs without a sales call
⚡️ Hitting their first $5-10k months in weeks 
⚡️ Taking time off to travel the world, thanks to a flexible schedule 
⚡️ Quitting their day job in weeks 
⚡️ Hitting their first $100k year in business 
⚡️ Matching the salary of their previous day job 
⚡️ Buying a car in cash. Getting the Valentino. Building a home. 

READY TO GO ALL IN?

APPLY NOW

BUSINESS CLIENTS OF TAELER’S EXPERIENCE HUGE WINS, LIKE:

I KNOW YOU WANT A PROFITABLE BUSINESS THAT MAKES $5K AND MORE EVERY MONTH.

OKAY, HERE'S YOUR NUDGE TO INVEST IN YOURSELF + GO FOR IT.

I WENT FROM LAID OFF TO 7-FIGURES IN TWO YEARS.

I wasn't an overnight success.  

I worked as an investigative TV reporter for a decade, until one day I was laid off in the middle of my contract. With $825 in my bank account, I took my Emmy, and I never looked back. 

Fitness was second nature to me, as I was already a powerlifter and bikini competitor. I went ALL IN, working my butt off to get clients. 

I scaled my business to $100k in 7 months using my burning passion + expertise to carve out my niche in a saturated (not competitive) market. 

I walked so you can run. 

That was only the beginning, and I reached major burnout. I knew I needed to outsource. I invested an entire month’s earnings into a mentor, and it changed EVERYTHING. 

I built a 7-figure business in two years without any ads, and I was changing hundreds of lives around the world. 

I’ve invested more than $200k into mentors and improving my skills to become an expert in my industry. 

Investing in coaches who have been where I want to go gave me the knowledge to grow FAST. I 4X’d my business in a global pandemic, and we aren’t slowing down, because I know how to build a sustainable business. 

Okay, it’s your turn to invest in yourself. Fitness Coach Academy gives you the easy-to-follow roadmap to building your own super successful online coaching business.

MY CLIENTS AND I GROW FAST BECAUSE OF THE STRATEGIES INSIDE FITNESS COACH ACADEMY

Here's some real talk (and tough love) for you...

Stop being the reason you’re holding yourself back. 

You are worthy. 

After the dumpster fire of a year we had in 2020, and inflation in 2022, I can say with 100% honesty that starting an online biz is THE most stable job you can have. 

I went from laid off to CEO in 7 months.
I built a quarter-million-dollar fitness coaching business in the middle of a global pandemic. 
I've helped hundreds start + scale their businesses.

And 27 hit their first $100k.
And countless hit the multi-6-figure mark. My clients collectively are set to make more than $1 MILLION dollars this year.

How? We didn't wait for the 'perfect' time, knowing damn well that doesn't exist.

We’re always trying to convince ourselves we need to do X before we can do Y. 

“Once I get a raise, then I’ll start my business.” 
“Once I have a fool-proof plan (which doesn’t exist), then I’ll start my business.” 
“Once I have a website and logo, then I’ll start looking for clients.”

You’re blocking yourself from greatness, trying to control + calculate each and every move. 

You are worthy. 

Plus, with me in your corner, there’s no way you’ll fail. 

All you have to do is trust your gut + go ALL IN.

You already know Fitness Coach Academy is THE course for aspiring + beginner coaches to scale their businesses to $5k months.

✔️ You have the dreams of becoming an online coach. Living a life of total freedom sounds amazing. You're ready to step into your purpose. 

✔️ You want to make $5k months online. This is just the beginning. Students in FCA have hit $10k months, so why limit your potential?

✔️ You have the credentials and skills to coach. Or you're in the process of getting your certs.

✔️ You're coachable and ready to learn from someone who's been where you want to go.

✔️ You're counting down the days 'till Friday every week, because you're current day job makes you want to bang your head against a wall. Plus, you're so over that breakroom chat.

✔️ Want to go from starting out to fully booked. You're an action taker, and you don't do well sitting idle.

✔️ You're ready to get off the gym floor. You're done trading your time for money.

✔️ You do well with tough-love. I'm not here to babysit you. I'm here to kick your ass and give you the proven roadmap to getting everything you want.

❌ You enjoy being broke. Second-guessing if you truly want guac is a weekly occurence.

❌ You don't know how to coach. FCA is for those with foundational knowledge in coaching, but need help building a business to support that.

❌ Your perfect life is spent working for someone else who controls your every move. That two percent raise, 2-week vacation and permission to take a bathroom break? You love it.

❌ Your ego is too big to ask for help. You know what you're doing isn't working (*cough* Google), but asking for help would ~damage~ you.

❌ Complaining about your job is your favorite pastime. Your friends are annoyed as much as you are, but you're cool staying stuck.

FCA IS FOR YOU IF...

FCA is not for you if…


 Just in case, let’s make sure it’s 100% perfect.

Maybe you’ve got a few questions I can answer?


We have several options for payment plans to fit your needs, including an extended payment plan. Most students in FCA make back their investment before the program is complete. Once your application has been approved, we'll find the perfect option for you.

Let's go over your FAQ's

“What’s the investment?”

“Is this only for fitness coaches?”

“Will I get to work with you directly, Taeler?”

FCA is designed for fitness, nutrition, wellness and life coaches. If your products or services are tied to mental and/or physical health, this is for you.

Totally! Not only are there 2 monthly live coaching calls with Taeler, but she'll be there every weekday in Slack answering your questions and supporting you through both wins and growing pains.

We work with you until you make your return on investment totally free. We're a team here, and I won't let you fail. 

“Can you guarantee I'll succeed?"

"How soon will I make my investment back?"

“How much time will this take? I have a lot going on.”

One of the first things we’ll go over is how to charge what you’re worth, and that’s $250-$400 per month with a 3-month contract on average. Getting just TEN clients pays for your investment, and then we’re making bank!

Simple. Go at your own pace. On avergae, expect to spend about 2 hours per week on FCA material. Most of my clients are working other jobs (trying to get out of them), so we make it fit your busy schedule. If you’re unable to make the live office hours, there will be replays available to watch + revisit.

Immediately! If you pay in full, you'll get instant access to the entire course! If you select a payment plan, the content will be dripped out on a weekly basis.

“When do we start?"

“Will I have access to FCA when it's over?"

“Do you offer any refunds?”

You will have access to the online course portal for one year.

Nope. I teach the same principles I apply, and it’s YOUR responsibility to implement these lessons into your business. Students in FCA are getting insane results because they show up and work hard. Plus, we work with you for free until you make your investment.

YOU’RE STILL HERE?

That means you still haven't joined us yet!

That's about to change.

Your life is about to change.

These success stories are not anomalies.

This program is for the go-getters ready to play BIG.  

It’s for those who are tired of others calling the shots, stuck in a miserable 9-5, because it feels safe.

It’s time for financial freedom + the life you were meant to live.

Money is freedom. 

If there’s a room full of executives calling the shots, that’s not freedom. 

If a pandemic or inflation leads to pay cuts, panic and layoffs, that’s not freedom. 

If YOUR JOB isn’t giving you freedom, then it’s time to make your own.

START YOUR OWN BUSINESS.

It’s simple. 

You fill out the FCA application. 

You take action. 
 
You make more money than you could ever imagine. 

You have freedom + happiness like never before, because you’re building wealth and security doing what you love. 

NOW is your time to create the life you want to live.

It’s time for YOU to call the shots.