We GUARANTEE* you’ll make $5,000
in new sales with our help.
Full terms and conditions apply.
The hands-on 16-week mentorship program to help you start and scale your coaching business with a proven roadmap to consistent $5k-$10k months
APPLY NOW
$50k a year, trapped in a cubicle? Nope.
Making $30 a session after the gym take’s their cut? Hard pass.
THIS is the sign you’ve been waiting for. You’re ready to go ALL IN.
At this point, you’re tired of hearing yourself complain – about your boss, your debt, your untapped potential – and it’s all you think about. If only you had a way out – one that would actually secure you to financial and time freedom.
You’re contemplating it right now, scrolling through Instagram, watching other coaches make it look so easy. “How do they do it?” you wonder to yourself, because you’ve tried – and maybe you’ve even invested in help, but something didn’t stick. Still, you arent giving up.
*stares off into distance*
You wake up in your dream house, more than 5-figures in your savings account (because you’ve built a 6-figure business), debt-free and dozens of clients on your roster – and you’re living life completely on your terms, all because you took a chance on yourself.
*snaps back to reality*
LET'S GET STARTED
$59.23 BILLION
That’s the projected revenue generated by the online coaching industry by 2027. This is a really exciting time for YOU starting and growing a health and fitness coaching business, because this is a BOOMING industry with room for any and all health professionals.
I’ve spent nearly a decade in the fitness coaching industry, and since 2021 have helped more than 527 coaches elevate and scale their online fitness coaching businesses to full-time.
It’s going to be hard work, but it’s way easier when you have support, strategy and community.
Bottom line:
you want to change lives, fill your roster and live life on your terms, but you’re lacking proven strategy, confidence and the chops it takes to make it happen.
More than 43.1% of businesses fail in the first year because they didn’t have support.
Between that statistic and knowing where to start – or how to make time for it all – you’re overwhelmed.
You’re not an influencer and low-key “hate social media”, so marketing your offer feels like the hardest part.
And those annoying thoughts keep creeping in like, “what will my family think” and “what if I fail?”
Maybe you’ve been going at this whole online fitness coaching thing for a bit and it’s like *crickets* in your application. Hell, maybe you’ve even had 5-figure months, but it never sticks.
But imagine if...
✔️ You had the exact check-list and proven roadmap to start and grow your online coaching business to FINALLY turn in your 2 weeks notice
✔️ You never had to set a 4:30 am alarm again (or deal with missed sessions) because you’ve created location and time freedom, allowing you to work from anywhere in the world
✔️ You had industry veterans in your corner guiding and holding you accountable EVERY step of the way so you move fast with clarity
✔️ Marketing felt easy, because you have the exact organic marketing strategies that’ve helped my clients make more than $17.45M.
✔️ Marketing felt easy, because you have the exact organic marketing strategies that’ve helped my clients make more than $17.45M.
✔️ You woke up on the first of the month with 5-figures of revenue on lock because you’ve built a sustainable, profitable and intentional business.
You don’t want to just ‘get by’ in life. You want to create generational wealth.
Our students have made more than $17.45M
organically. You can be our next success story.
Let's call a spade a spade:
there are tons of online coaches. But here's the thing: it's not competitive. It's just saturated.
The second you jump in, you'll have all the answers on lock to build your dream online coaching business.
LETS GET STARTED
Fitness Coach Academy is an industry-leading group mentorship program designed to help health, wellness and fitness coaches create a sustainable and profitable business. I’m not here for fast cash – I want you to have real wealth.
Over four months, we will cover everything you need to know to start and scale your online coaching business – from offer creation, marketing, sales psychology, tax preparation, retention and leadership strategies. All with daily live coaching support and real-time feedback at every corner to ensure you’re moving fast with clarity and precision.
This is an intimate experience with an incredible community, and I want to make sure this is the perfect fit for you. Fill out this application, and we’ll be in touch.
Here's how it works
Build emotional intelligence, confidence and leadership skills while ditching self-doubt
Systemetize and automate your workflow through our done-for-you CRM
Master the art of selling without getting the ick
Attract your ideal client through
Build a sustainable business model
You'll get the
you need to...
tools
THE ACADEMY
HERE’S EVERYTHING YOU’LL GET
INSIDE OF THE FITNESS COACH ACADEMY
You’ll get my exact blueprint for running a profitable and sustainable business. We’ll break down the EXACT steps for making it all happen without overwhelm. * Full curriculum below
12 SELF-PACED MODULES
[$5497 VALUE]
A DEDICATED ACCOUNT MANAGER
[PRICELESS]
Get daily feedback and implementation support on DM strategy, sales call structure and sales psychology.
A DEDICATED SALES COACH
[$2197 VALUE]
Calls vary in times on weekdays and are always recorded. These are the perfect time to get face time with your coaches, tackle sticking points and get updates on progress.
50 LIVE COACHING CALLS
[$2197 VALUE]
Connect with other entrepreneurs, schedule a co-working date or even meet your new best friend. This whole entrepreneurship thing is lonely, and we’re here to support you from all angles.
INTIMATE ENTREPRENUER COMMUNITY
[PRICELESS]
Between private touchpoint calls, weekly check-ins and daily support, so you feel totally supported as you scale your business. Half the battle is accountability, and we’ve got you covered.
Taeler is answering your questions, providing feedback and hosting weekly office hours to ensure you’re supported as you scale.
DAILY SUPPORT FROM TAELER
[$2197 VALUE]
Eight modules breaking down everything you need to know to be completely financially literate and bulletproof in the beginning of your entrepreneurial journey. Learn how to save on taxes, turn your revenue into profit and track KPI's in your business
PAY-IN-FULL BONUS:
Fit-Pro Financial Blueprint from FITCFO
[$997 VALUE]
ACCESS TO THE ADVANCED TRAINING VAULT
It’s time to break through self-doubt with the training that made people cry. It’s that good.
BONUS: EMOTIONAL INTELLIGENCE COACHING with Topsie VandenBosch founder of Destroy the Mindset Drama ™
[$850 VALUE]
who breaks down how to legally protect yourself.
BONUS: CONTRACT TEMPLATES and access to the Legal Miga Library from Attorney Taylor Tieman
[$397 VALUE]
THESE BONUSES:
Automate your workflow and systemetize your business to scale with ease. We’ll assist with funnel building, SOP creation and KPI tracking to maximize efficiency, document workflows and track data clearly.
DONE-FOR-YOU CRM SET UP
That includes any updates made, and I’m constantly refining, auditing and collecting feedback to ensure FCA stays industry-leading.
ONE YEAR ACCESS TO THE ACADEMY
Advance your fitness coaching skills with leading industry experts so you're ahead of the game with your new, high-level skills + confidence with client cases. We dive into reverse dieting, coaching confidence, the basics of hormonal health and disordered eating patterns.
[$1097 VALUE]
[PRICELESS]
PhD Reverse Dieting
Coaching Through Mindset Sticking Points
Reading a
Dutch Test
Coaching Confidence in Contest Prep Dutch Test
THAT'S WELL OVER $18,000 IN VALUE, BUT YOU'LL RECEIVE IT ALL FOR WAY LESS (LIKE, ONE THIRD OF THAT 😎)
TAKE ME TO THE GOODS
THAT'S WELL OVER $18,000 IN VALUE, BUT YOU'LL RECEIVE IT ALL FOR WAY LESS (LIKE, ONE THIRD OF THAT 😎)
TAKE ME TO THE GOODS
Risk Free
Guarantee
We work with you for an additional 30 days if you don’t make back your investment – because I’m THAT confident my methods work.
FITNESS COACH ACADEMY IS RECOGNIZED BY THE ATHLETICS AND FITNESS ASSOCIATION OF AMERICA AND NATIONAL ACADEMY OF SPORTS MEDICINE AS AN APPROVED CONTINUING EDUCATION PROVIDER.
NASM & AFAA Approved Provider: PRO - 014161
1.8 NASM CEUs - 15 AFAA CEUs
THE ACADEMY
- Create your high-ticket offer and design it for scale and maximum impact
- Build a hybrid offer to transition from personal training to an online business
- Set your prices where they should be to land your dream client
- Identify your ideal client so you know exactly who to target
- Learn the basics of the DM process (in-depth sales training comes later in FCA)
- Sell in the DMs and take strangers from cold to close
- Source on both Instagram and Facebook
- Learn how to source, nurture and stay out of the friend zone
- Track your leads in AirTable using Taeler’s lead tracker so you’re always clear on your sales pipeline.
- Get inside the psyche of your customers by understanding sales psychology
- Learn Taeler’s 3-step framework for sales calls
- Understand buyer types and how to sell to them
- Prequalify and overcome objections before (and on) the sales call
- Learn the difference between features and benefits in your offer and how to articulate those to close the deal
- Create a content strategy that fits your unique offer, targets your ideal client and converts
- Become a better writer and create captions that don’t stress you out or take hours to create
- Learn the AIDA model and psychology behind creating contents that target action and emotion
- Develop a workflow for content creation and batching to stay ahead
- Learn how to audit your content and manage KPIs.
- Create and schedule a simple email sequence to nurture leads who opt into your lead magnet
- Create pinned posts that get leads to click “apply”
- Set up highlight reels for the perfect first impression
- Audit your content performance
- Find the balance between personal and business content
- Create a systematized and automated onboarding system that wows your clients
- Set up backend systems to streamline operations (and we’ll show you how if you’re not tech-savvy)
- Learn how to create and build SOPs (standard operating procedures)
- Audit your current workflow and find your optimal productivity style to enhance efficiency and productivity and remove analysis paralysis
- Find white space in your week and swap it with sales-making activities
- Time block your schedule
- Set boundaries with your clients
- Defining and improving self-leadership
- The realities of work-life balance at this stage of business
- Understanding and monitoring your burnout cycle
- Navigating challenging seasons of business
- keep your clients motivated and break through plateaus
- handle the “I think I need to stop after this month” convo
- get feedback that actually helps you (without constantly wondering if you’re doing a good job)
- keep clients on your roster for 2-3 years like me (talk about stable income, right?)
- Create a long-term vision with short-term action steps to stay moving
- Set and meet SMART goals
- How to audit your business scalability to find gaps in your processes
- What is required to build a multi-6 figure business to prepare you ahead of time
- Common obstacles when going full-time in your coaching business and how to troubleshoot
- How to keep continued support after your time in FCA ends in our Alumni program
- An introduction to the Path to 4% ® Mastermind
- Create your LLC and set up your EIN
- Secure a contract and liability waiver to protect yourself and LLC
- Create core values and a mission statement
- Set up your Instagram profile in a way that gets people to click “follow”
- Create a workflow to maximize efficiency based on your situation (ie: full time job, personal trainer, stay-at-home parent)
- Learn how to set yourself up for wealth building and get out of debt faster
- Separate personal and business expenses and understand tax basics
Our top 10% of clients are earning $382k in gross revenue. This investment is where it all starts.
APPLY NOW
Our top 10% of clients are earning $382k in gross revenue. This investment is where it all starts.
APPLY NOW
When you join Fitness Coach Academy,
WE’LL GIVE YOU ALL THE ANSWERS YOU’VE BEEN TIRELESSLY GOOGLING SO YOU CAN SCALE YOUR ONLINE BUSINESS.
⚡️ Matching the salary of their previous day job
⚡️ Building their dream home and starting a family
⚡️Scaling to consistent $5-10k months
⚡️ Shopping at Whole Foods without checking the price tags
⚡️ Hitting their first $100k year in business
⚡️ Stacking savings to 5-figures in the bank
⚡️ Taking time off to travel the world
⚡️ Getting off the gym floor for good
READY TO GO ALL IN?
YES, I'M READY
FCA STUDENTS EXPERIENCE HUGE WINS, LIKE:
I WENT FROM LAID OFF TO
7-FIGURES IN TWO YEARS.
I wasn’t an overnight success, and that would make for a pretty boring story.
It was the typical route. You know, go to college, get the degree and secure the career. Yeah, I did that, working as an investigative TV reporter for a decade. Then one day, I was laid off in the middle of my contract. With $825 in my bank account, I took my Emmy, and I never looked back.
Fitness was second nature to me, as I was already a competitive powerlifer and bikini competitor, and known as the “fit friend” helping others out with nutrition and training. I had no idea what I was doing, but with grit (and a little delusion), I went ALL IN, securing $250k in my first year organically.
That sounds pretty cool, until I reached major burnout. I invested an entire month’s earnings into a mentor (totally terrifying), and it changed EVERYTHING.
Since then, we’ve made more than $4.5M in just five years.
I’ve invested more than $200k into mentors and improving my skills to become an expert in my industry which has created more than $17.45M in organic sales for my clients – and that’s what I call impact.
It’s my mission to help coaches reach their full potential – excellence in delivery, fulfillment and of course, creating financial freedom.
You’re one decision away from changing your whole life.
IS FITNESS COACH ACADEMY FOR ME?
✔️ You actually want to CHANGE lives. We operate with integrity, and I want heart-centered coaches on my team.
✔️You want to make $5k-$10k months online. This is just the beginning. Students in FCA have hit $20k months, so why limit your potential?
✔️You have the credentials and skills to coach. Or you’re in the process of getting your certifications. As long as you’re two steps ahead of your ideal client, we can get moving.
✔️ You’re coachable and appreciate being challenged. We are not here to babysit you. Expect some tough love, because entrepreneurship is hard. We’ve got 16 weeks to move, and we’re going to push you.
✔️ You’re counting down the days ‘till Friday every week because your current day job makes you want to bang your head against a wall. Plus, you’re so over that break room chat.
✔️ Want to go from starting out to fully booked. You’re an action taker, and you don’t do well sitting idle.
✔️ You’re ready to get off the gym floor and ditch the 4:30 am alarms. You’re done trading your time for money.
❌ You don’t know how to actually coach. FCA is for those with foundational knowledge in coaching, but need help building a business to support that.
❌ Your perfect life is spent working for someone who controls your every move. That two percent raise, 2-week vacation and permission to take a bathroom break? You love it.
❌Your ego is too big to ask for help. You’re a lone wolf, and while you know what you’re doing isn’t working, asking for help is not your style.
❌ You’re not ready to implement and get to work. Talking about wha you want versus showing it is your reputation. Even with the proven strategies, you won’t show up and expect the work to be done for you.
FCA IS FOR YOU IF...
FCA is not for you if…
IN CASE YOU NEEDED MORE PROOF, HERE YOU GO!
FREQUENTLY ASKED
– We help you nail down your niche
– We help you perfect your help statement
– We help you optimize your bio for leads
– We help you craft an irresistible high-ticket offer
– We help you communicate your messaging
– We help you create killer content that converts
– We help you build an efficient schedule
– We help you create your program and framework
– We help you build an outbound sales strategy
– We help you book calls via DMs
– We help you balance family, life and business
– We help develop self-leadership
– We help you leave your day job to full time online
– We help you close sales calls
– We help you overcome prospect’s sales objections
– We help you build a referral program
– We help you create lead magnets
– We help you build an email list
– We help you monetize an email list
– We help you with
– We help you renew clients
– We help you craft your next ascension offer
– We help you run sales and promotions
Bottom line: In addition to weekly curriculum and homework, we give you a step-by-step custom plan and hold you accountable to execute the plan effectively and efficiently with unmatched support. We teach you how to build a sustainable business that creates stability.
We’re also in Slack on weekdays answering questions, reviewing homework, auditing content and giving you feedback on sales calls and DM strategies. Between accountability checks, multiple live coaching calls each week, private touchpoint calls and daily Slack support, you have no shortage of support here – and that’s why we succeed.
We take a marathon approach, versus a sprint. And we love messy action. We show you how to move fast without focusing on perfection, because the industry is only getting busier and you’re only wasting time by not taking action.
We teach you how to show up unconditionally. I’d argue the busier you are, the better of a time it is to dive in – because when you master taking action during the most chaotic times, you’ll build emotional regulation and learn to operate without conditions. Now is the perfect time to dive in.
One of three scenarios happened. First, you hired the “affordable” option with a “business coach” who really has no idea what they’re doing – and that’s not your fault. The space is saturated, and many coaches on the internet are just regurgitating what their mentor is saying with little to no experience running a business.
Two, they told you what to do but didn’t show you how to do it. We’re giving you templates, examples and hands-on coaching to ensure every single method we teach is being implemented as we’re instructing. We just need you to actually do it.
Finally, it might be a “you problem”. I say this with love, but if you still haven’t developed your niche, struggle to stay consistent for more than 72 hours and haven’t developed your framework, we have work to do.
At the end of the day, it’s not knowledge that’s power – it’s implementation of the knowledge. We’ll go over it all on the call.
NICE WORK ON READING THE WHOLE PAGE.
But you still haven't joined us yet?
You’re feeling excited, nervous and low-key like you want to puke a little, because it’s getting real for you, right?
Your life is about to change, and I’m ready to hold your hand and jump with you. Fitness Coach Academy is for future industry leaders ready to call the shots, quit playing small and blaze their own trail.
Money likes speed – and it’s time to take action. You’re one click away
from securing everything you need – strategy, support and answers – to create freedom.
If there’s a room full of executives calling the shots, that’s not freedom. If a pandemic or inflation leads to pay cuts, panic and layoffs, that’s not freedom. If you’re saving pennies every month, that’s not freedom.
It’s simple. You fill out the FCA application. You take action. You make more money than you could ever imagine.